I’m Chalyne Steer; creative director, brand strategist, and experiential marketer with over a decade of experience building brands that are felt before they’re explained.

My work lives at the intersection of strategy and storytelling. I’ve developed brands from concept to launch, led art and creative direction for campaign shoots and digital, shaped brand identities, and executed large-scale experiential activations. I’ve built influencer programs, managed brand and media partnerships, and sourced talent for creator events. Most recently, I served as Director of Lifestyle & Marketing for the reimagined opening of Aparium Hotel Group Hotel Granada — a boutique hotel in Atlanta; overseeing everything from vendor and community partnerships to the full creative vision for the property’s launch.

I do my best work when the brief is ambitious and the brand has something real to say. Whether that’s in-house, on contract, or somewhere in between, I’m here for it.

Through Louvé Agency and Steer Consulting, I’ve extended that same range of work to hospitality, beauty, wellness, fashion, and lifestyle brands seeking senior creative and marketing leadership.

Let’s bring your vision to life, together!